4sdesigns

nts, and patch-pocket coats that expertly withstand the elements without embracing traditional luxury. 4SDesigns launched unofficially during Paris Fashion Week, reflecting its international outlook while maintaining strong New York roots. The brand rejects luxury for comfort and modern design sensibility, with a focus on durability and thoughtful construction.

Philosophy

4SDesigns approaches fashion with a focus on purpose, practicality, and comfort rather than luxury. The brand embraces the ethos of American sportswear combined with Italian craftsmanship, creating garments that are functional, durable, and comfortable. It reflects Angelo Urrutia's personal narrative and cultural influences, emphasizing clothing as a form of armor and self-expression. The brand values modern design sensibility, ease of wear, and garments that withstand environmental elements without compromising style.

Sustainability

Approach: While 4SDesigns does not explicitly brand itself as a sustainable fashion label, its emphasis on durability, quality Italian craftsmanship, and practical design suggests a commitment to creating long-lasting garments that resist fast fashion disposability. The brand's rejection of luxury excess in favor of comfort and functionality aligns with principles of mindful consumption. Production in Italy, known for higher manufacturing standards, may also contribute to more responsible practices compared to mass production. Notes: No direct claims or certifications regarding sustainability were found in the sources.

Founders

Angelo Urrutia, Background: Born in San Miguel, El Salvador, Angelo migrated to New York at age three. He grew up moving frequently before settling in New York, where he attended high school on Long Island. His formative career began at Nepenthes, working closely with Daiki Suzuki of Engineered Garments, which shaped his menswear sensibility. Angelo combines his Salvadoran heritage, New York upbringing, and experience in American and Italian menswear craftsmanship to create 4SDesigns.. Italian Business Partner, Background: Partnered with Angelo Urrutia in October 2019 to co-found 4SDesigns. This partnership enabled production in Italy, leveraging Italian savoir-faire and craftsmanship, which is integral to the brand's quality and durability.

Background

Conceived in fall 2019 and launched in Paris in January 2020, 4SDesigns is deeply influenced by New York City's cultural and stylistic landscape. Angelo Urrutia's early life migration from El Salvador to New York and his career at Nepenthes and Engineered Garments inform the brand's aesthetic. The label combines American sportswear roots with Italian production expertise, presenting collections in Paris while maintaining a hands-on approach to design and quality control.

History

Angelo Urrutia founded 4SDesigns after years of experience in menswear, particularly at Nepenthes and Engineered Garments. The brand was officially launched in January 2020 during Paris Fashion Week, shortly before the COVID-19 pandemic. Thanks to early production arrangements in Italy, the brand was able to deliver collections on time despite global disruptions. 4SDesigns quickly gained recognition for its unique blend of American and Italian influences, focusing on comfort and practicality over luxury. The brand has been supported by menswear enthusiasts and buyers, including those from OALLERY, and continues to grow its presence internationally.