686 is a technical apparel brand founded in 1992 by Michael Akira West, rooted in the fusion of city and mountain lifestyles. With over three decades of experience, 686 specializes in innovative, performance-driven outerwear and apparel designed for snowboarding, skiing, and active outdoor lifestyles. The brand emphasizes continuous improvement through the Japanese concept of kaizen, focusing on innovation, sustainability, community, and purposeful product design. 686 is B Corp certified, reflec...
ting its commitment to environmental responsibility and social equity. The brand fosters a diverse and inclusive community of artists and athletes, creating products that enable experiences in nature while maintaining a minimal carbon footprint through rigorous waste reduction strategies. Known for
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