Sheep Inc.'s design philosophy is centered on 'Innovation by Nature. Carbon-Negative by Design.' They aim to create timeless, luxurious, and sustainable knitwear that not only minimizes environmental harm but actively contributes to environmental restoration. Key principles include: Excellence (superlative quality from fibers to supply chain), Mutuality (beneficial for all stakeholders including sheep, farmers, and workers), Responsibility (a 'Nature First' approach, being carbon-negative and do...
nating to biodiversity projects), Transparency (full traceability of garments via NFC technology to show provenance and impact), and 'Umami' (a unique, feel-good quality). They focus on 'Everyday Luxury,' crafting durable, comfortable pieces that connect wearers to the garment's story and promote a
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