A.B.
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Aab is a premium modest wear brand founded in 2007, inspired by the Persian word for water, symbolizing natural flow and inclusivity beyond borders and ethnicities. The brand focuses on modesty at the core of every design, offering interchangeable pieces that transition seamlessly from day to night and across seasons. Aab is renowned for its elegant, intricately embroidered garments crafted using traditional artisan techniques inspired by history, art, and nature. The brand emphasizes fairness, ...
responsibility, and ethical production, ensuring garments are made in healthy work environments with attention to detail and without mass production.
Philosophy
Aab's philosophy centers on modesty, fairness, and responsibility. The brand designs clothing that covers 'gaps' thoughtfully, allowin
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