A Better Mistake

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A Better Mistake (ABM) is an Italian affordable luxury fashion brand founded in 2019 that merges art, music, and hybrid sustainable fashion into a unique concept space. The brand is known for its subversive, future-tech aesthetic featuring climate-conscious, gender-fluid garments with techy finishes and glitchy Y2K computer graphics. ABM emphasizes breaking fashion rules and coding one's own sense of self, creating post-reality pieces that explore the intersection of digital and physical worlds....
The brand works with deadstock fabrics to respect the environment and produces very limited runs, collaborating with musicians and artists such as VTSS, Nim Morrison, and Fabio Weik. ABM also integrates sustainability as a core value, aiming to improve it year after year while balancing profitabili
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