ADA

for its softness, comfort, and distinctive natural aroma. Each piece is handmade in small, considered batches with meticulous attention to detail, reflecting a commitment to quality, craftsmanship, and sustainable practices. Since its inception in 2008, ADA has expanded beyond belts to include style courses and colorful scarves, maintaining creativity and customer education at its core. The brand has gained global recognition, with products sold in over 2000 retail stores and worn by celebrities such as Heidi Klum and Giuliana Rancic.

Philosophy

ADA Collection believes in creating accessories that are more than just fashion items—they are empowering, versatile companions that celebrate individuality and timeless style. The brand is committed to designing products that fit and flatter every woman's body without asking her to change, emphasizing comfort, quality, and sustainability. ADA stands for creativity, personal expression, and making high-quality fashion accessible for women leading busy, multifaceted lives.

Sustainability

Leather tanning: Exclusively uses high-quality vegetable-tanned leather, avoiding chrome tanning to preserve natural ingredients and reduce environmental impact. Craftsmanship: Handmade in small, considered batches to ensure quality and reduce waste. Material source: Leather sourced from Argentina, known for its traditional, sustainable cattle ranching and Italian-influenced craftsmanship. Product lifespan: Focus on timeless design and durable materials to create long-lasting products that transcend seasonal trends, encouraging investment in fewer, higher-quality items.

Founders

Ada Deferrari, Background: Raised in a Polish-American family with a strong artistic influence, Ada developed a passion for fashion and self-expression through travel in Europe and South America. Inspired by Argentinian leather craftsmanship discovered during a trip to Argentina, she founded ADA belts in 2008 to offer women elegant, versatile accessories that enhance their wardrobes without requiring a full overhaul. Ada is the CEO and creative force behind the brand, continuously innovating and expanding the product line.. Gaston Deferrari, Background: Business partner and husband of Ada Deferrari, Gaston brought essential business acumen, marketing insight, and optimism to ADA Collection. Originally from Buenos Aires, he sold his successful print shop company to join Ada in California, helping to grow the brand internationally. Gaston's strategic vision and support have been pivotal in scaling ADA's retail presence and operational success.

Background

Founded in 2008 by Ada Deferrari after discovering exceptional Argentinian leather and craftsmanship, ADA Collection started with a focus on unique, handmade leather belts designed to update and elevate women's wardrobes effortlessly. The brand grew rapidly, gaining celebrity attention and expanding its product range to scarves, clothing, and style education courses. ADA's roots in Argentinian leather tradition combined with California's vibrant fashion scene have shaped its distinctive aesthetic and commitment to quality.

History

ADA belts first appeared in California boutiques in fall 2004, officially founded as a brand in 2008. The brand quickly expanded to over 2000 retail stores worldwide. Ada met Gaston Deferrari during her trip to Argentina, and together they built the business in California. Since 2019, ADA has diversified its offerings beyond belts to include Dress Your Shape style courses, scarves, and a clothing line, maintaining a focus on small batch production and detailed craftsmanship.