Agadir

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Agadir is a hair care brand founded in 2008 by brothers Paul and Archie Bogosian, originally stylists from New York City. The brand is inspired by the Moroccan city of Agadir and centers its product line around Argan Oil, a rare ingredient native to the Atlas Mountains of Morocco known for its nourishing benefits for hair and skin. Starting from a single Argan Oil hair treatment, Agadir has expanded to offer over 30 products, including a dedicated men's line. The brand combines high-performance ...

hair care with natural ingredients, emphasizing quality and the heritage of Moroccan beauty traditions.

Philosophy

Agadir's philosophy is rooted in combining traditional Moroccan natural ingredients, especially Argan Oil, with modern hair care technology to create effective, nourishing products

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