Again&Again

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again&again is a circular fashion brand co-founded by a Kellogg student and professor, focused on sustainable and upcycled denim jeans. The brand emphasizes creating clothes that people can feel great in and feel good about, by drastically reducing apparel waste through circular design. Their flagship product is jeans made from 100% Tencel lyocell fabric sourced from Japan, derived from eucalyptus trees, which uses significantly less water and land than cotton. The jeans are designed to be upcyc...
led repeatedly, featuring deadstock buttons and zippers and a rivet-less design to facilitate recycling. again&again targets urban men initially, aiming to inspire circular living through comfortable, durable, and stylish jeans that are never discarded but worn again and again. The brand's philosoph
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