Aganovich

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Aganovich is a Paris-based womenswear fashion brand founded in 2005 by Nana Aganovich and Brooke Taylor. The brand is known for its conceptual and poetic approach to fashion, integrating literature and storytelling into its designs. Nana Aganovich, a Central Saint Martins graduate originally from Belgrade, brings a rational and complex perspective to fashion, while Brooke Taylor, a writer, contributes narrative depth. Their collections often explore themes of independence, identity, and transfor...
mation, using architectural and artistic influences such as futurism, constructivism, Bauhaus, and Elizabethan motifs. Aganovich's style is characterized by a predominantly black and white palette, fluid silhouettes, and layered, dynamic pieces that tell a story beyond mere clothing. The brand has b
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