Alberta Ferretti

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Alberta Ferretti is an iconic Italian fashion house renowned for its ethereal, feminine designs and delicate craftsmanship. The eponymous label was founded by Alberta Ferretti in 1981, though her entrepreneurial journey in fashion began much earlier with the opening of her boutique, Jolly Shop, in Cattolica in 1968. In 1980, Alberta joined forces with her brother Massimo Ferretti to establish Aeffe S.p.A., which became the manufacturing and distribution powerhouse behind her brand as well as oth...

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Brand History & Highlights

  • Alberta Ferretti opened her first boutique at 18 in Cattolica, selling selected designer clothing—and soon, her own designs.
  • The first Alberta Ferretti collection appeared in 1973, laying the foundation for her romantic, fe
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