ALEXACHUNG is a British fashion label launched in May 2017 by Alexa Chung, a renowned English model, television personality, and style icon. The brand quickly gained recognition for its blend of vintage-inspired and contemporary designs, reflecting Alexa Chung's personal style which is often described as timeless, effortless, and 'it-girl' chic. The label was sold in 145 retailers across 22 countries and employed a team of around 30 people based in East London. Despite its initial success and cr...
itical acclaim, including presentations at London Fashion Week, the brand was shuttered in 2022 due to challenging market conditions for small independent fashion businesses. Alexa Chung's design philosophy emphasizes comfort, communication of ideas through design, and a blend of classic and modern
Full Research Locked
Join premium to unlock the full history report for AlexaChung
Login / Sign Up