Founded in 1999 in New York City, Alife is a pioneering streetwear and skatewear brand that emerged from an art collective and graffiti culture. Created by four close friends, the brand sought to fill a creative void in New York by sharing their niche lifestyle with a broader audience. Alife is known for its innovative designs and forward-thinking products that propelled it to international renown. The brand name reflects the idea of bringing inanimate objects to life or infusing hype into produ...
cts. Alife has been influential in shaping modern sneaker culture through its high-profile collaborations with major brands like Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Dickies, and Kangol. The brand also operated the Alife Rivington Club, a boutique that became a cul
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