Allison
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Allison Izu is a fashion brand founded by Allison Izu, designed specifically to address the challenges petite women face in finding well-fitting, stylish clothing. The brand originated from Allison's personal struggle as a woman barely 5'2" who could not find pants that fit her shorter frame. With a background from the Fashion Institute of Technology (FIT) in New York, Allison redefined traditional pattern making by using her own realistic fit model proportions (5'2", bust 34", waist 30", hips 3...
7") instead of the industry standard tall, slim model. The brand started with denim, focusing on re-proportioning every detail of jeans to fit shorter women perfectly, including waistband, pocket size, back yoke shape, knee break, and inseam length. Allison Izu is committed to uplifting diverse body
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