Alpha

Visit Add Bookmark

Generative AI is experimental, quality may vary.

Powered by Google Powered by Perplexity

This website utilizes generative AI, a technology still under development. While our AI strives to provide accurate and helpful information, the quality of responses may vary. The information provided should not be considered professional advice and may require further verification, or may be incorrect and faulty. We are constantly working to improve the accuracy and reliability of our AI. Learn more here
Alpha is a clothing brand founded in 2012 by Ryan Tanner Mueller in Kansas City, Missouri, originally launched as Alpha Clothing and set to rebrand as AC1 in early 2023. The brand is known for its minimalist, brutalist blend of streetwear and sportswear, focusing on quality athletic apparel with a lifestyle message emphasizing integrity, resilience, and community. Alpha built a loyal customer base through influencer marketing and a strong brand philosophy centered on being 'Alpha'—defined as bei...
ng a good person, having integrity, and taking control during hard times. The brand has faced significant challenges including trademark disputes and a prolonged lawsuit, which influenced its branding strategy and operational pauses. Alpha prides itself on customer care and community engagement, wit
Full Research Locked

Join premium to unlock the full history report for Alpha

Login / Sign Up

Tags

Login to see tags.

Similar Brands

Login to see similar brands.

Reviews

Do you own this brand?