Ambitious

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Ambition The Label is a contemporary sustainable fashion brand founded by Darcy Spinks and Petra Kraljevic. The label was launched on September 1, 2022, with a mission to create a cool, eco-conscious clothing line that reflects both founders’ unique fashion sensibilities. Drawing from their diverse backgrounds in modeling, styling, and boutique ownership, Darcy and Petra have built a brand that celebrates individuality, sustainability, and modern style. Their collections are designed for those w...

ho value both fashion and environmental responsibility, blending timeless aesthetics with ethical production practices. Ambition The Label stands out for its commitment to transparency, community engagement, and innovative sustainable solutions in the fashion industry.

Philosophy

Ambition The Label believes in creating fashion that is both stylish and sustainable. The brand is driven by a desire to empower individuals through clothing that reflects their values and supports a healthier planet. They aim to inspire confidence, creativity, and conscious consumerism.

Sustainability

Focus: Sustainable materials and ethical production Practices: Use of eco-friendly fabrics; Ethical manufacturing processes; Transparency in supply chain; Commitment to reducing environmental impact

Founders

Darcy Spinks, Background: Darcy began modeling at the age of 8 and has extensive experience in the fashion industry, including roles in marketing and brand promotion. She grew up on a farm in Victoria, Australia, and brings a grounded, authentic perspective to the brand.. Petra Kraljevic, Background: Petra has a passion for styling and fashion and owns a clothing boutique in Croatia with her mother. Her background in boutique retail and marketing has shaped the brand’s focus on curated, sustainable fashion.

Background

Ambition The Label was founded in 2022 by Darcy Spinks and Petra Kraljevic, who met at a Bumble networking event in Melbourne. Both founders have deep roots in the fashion world and wanted to create a brand that combined their unique styles and shared values. The label was born out of a desire to offer sustainable, high-quality clothing that stands out in the crowded fashion market.

History

The brand launched on September 1, 2022, with its first collection. Since then, Ambition The Label has focused on expanding its sustainable practices, collaborating with eco-friendly manufacturers, and building a community of like-minded individuals. The founders’ diverse backgrounds and shared vision have helped the brand grow rapidly and gain recognition for its innovative approach to sustainable fashion.

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