American Fighter

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American Fighter is a premium lifestyle and athletic clothing brand inspired by the spirit of mixed martial arts (MMA) and those who have overcome adversity to achieve victory. Founded by retired UFC Middleweight Champion Rich Franklin and business partner Jeff Adler in 2002, the brand offers a distinctive style that appeals to MMA fans and individuals seeking stylish, highly wearable workout and casual apparel. The line includes athletic training clothing, casual wear, and martial arts training...
gear. American Fighter embodies a philosophy of character building, non-violence, and perseverance, reflected in its 'Keep it in the Ring' movement which promotes sports, martial arts, and life skills programs for youth. The brand gained mainstream retail presence after being acquired by Affliction
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