Amia

rgeting women who live with ease and confidence. The label is influenced by Aimee's background in interior architecture and her extensive experience in the fashion industry, including collaborations with major luxury houses.

Philosophy

Amiya is built around intentionality, timeless design, and craftsmanship. The brand emphasizes quiet luxury and thoughtful design, aiming to create pieces with longevity and enduring quality rather than fast fashion trends. It represents a more personal and deliberate approach to fashion, focusing on slow drops and a behind-the-scenes ethos that values authenticity and purpose.

Sustainability

Approach: Amiya embraces slow fashion principles with slower product drops and a focus on enduring quality, which supports sustainability by reducing overproduction and waste. The brand is designed and produced in Italy, suggesting a commitment to craftsmanship and potentially higher manufacturing standards. While specific environmental or social responsibility metrics are not detailed, Amiya's philosophy aligns with thoughtful design and longevity, key aspects of sustainable fashion.

Founders

Aimee Song, Background: American fashion blogger, designer, and entrepreneur. Started blogging in 2008 while studying Interior Architecture. Known for her influential blog 'Song of Style' and collaborations with luxury brands such as Dior, Louis Vuitton, Prada, Gucci, and Valentino. Recognized on Forbes' 30 Under 30 and BoF 500. Author of bestselling books on style.. Jacopo Moschin, Background: Italian businessman, former fashion photographer, investor, and entrepreneur. Co-founder and business partner of Amiya alongside Aimee Song.

Background

Amiya was launched in 2025 as a luxury knitwear label designed and made in Italy. It was co-founded by Aimee Song, a pioneering fashion influencer and creative director, and her husband Jacopo Moschin. The brand grew out of Aimee's extensive experience in the fashion industry and her desire to create a standalone label that reflects her architectural roots and passion for timeless style. Amiya is positioned as a luxury brand that balances modern fashion sensibilities with craftsmanship and sustainability considerations.

History

Aimee Song began her career in 2008 with the blog 'Song of Style' and quickly became a global fashion influencer. Over the years, she collaborated with top luxury brands and authored bestselling style books. In 2025, she co-founded Amiya with Jacopo Moschin, marking a shift from influencer-led content to a dedicated luxury fashion label. The brand launched with a focus on knitwear and has been embraced for its quality and design ethos. Amiya represents Aimee's evolution into thoughtful entrepreneurship and creative direction beyond social media.