Amrapali

artisanal heritage. The brand also operates a museum and design school, furthering its mission to educate and inspire. Amrapali’s collections are deeply rooted in Indian culture, yet appeal to contemporary tastes worldwide[1][2][3].

Philosophy

Amrapali’s philosophy centers on blending India’s artistic traditions with modern functionality and aesthetics. The brand is committed to preserving ancient techniques, supporting artisan communities, and telling the stories behind each piece. Amrapali believes that the process of creation is as important as the finished product, and strives to make a positive impact on both patrons and craftspeople[1][3].

Sustainability

Artisan support: Amrapali works directly with master weavers and artisans across India, ensuring fair wages and continuous employment. The brand is committed to sustaining traditional crafts and providing a platform for artisans to thrive[1]. Material sourcing: Amrapali emphasizes the use of natural materials, including silver, gold, and uncut gemstones. The brand’s focus on handcrafted pieces reduces industrial waste and supports eco-friendly practices[1][3]. Cultural preservation: Through its museum and design school, Amrapali educates the public about India’s jewelry heritage and invests in the future of artisanal skills[1].

Founders

Rajiv Arora, Background: Co-founder of Amrapali, Rajiv Arora is a history graduate with a passion for Indian art and craftsmanship. Alongside Rajesh Ajmera, he embarked on a journey across India to study tribal jewelry, which became the foundation for Amrapali’s distinctive style. Neither founder had formal training in jewelry design, but their curiosity and dedication to reviving traditional techniques set the brand apart[1][2][3].. Rajesh Ajmera, Background: Co-founder of Amrapali, Rajesh Ajmera partnered with Rajiv Arora to establish the brand in 1978. Like Arora, Ajmera is a history graduate with a deep appreciation for India’s decorative arts. Their shared vision was to create jewelry that honored India’s rich heritage while embracing modern design sensibilities[1][2][3].

Background

Amrapali was established in 1978 in Jaipur, India, by Rajiv Arora and Rajesh Ajmera. The brand began by crafting traditional silver jewelry inspired by tribal communities across India. Over the decades, Amrapali expanded its repertoire to include gold and gemstone jewelry, while maintaining silver as a core material. The brand gained international recognition through collaborations with Harrods, commissions for royalty, and participation in global exhibitions. Amrapali has also established a museum and design school to promote Indian jewelry arts[1][2][3].

History

Amrapali’s history is a story of organic growth from a small silver jewelry store to a globally recognized luxury brand. Key milestones include being commissioned by Harrods to design a crown for Queen Elizabeth II’s diamond jubilee, designing jewelry for Hollywood productions like ‘Troy,’ and being the only Indian jeweler to exhibit in the Fine Jewelry Room at Harrods. The brand launched Tribe, a more accessible sub-brand, in 2014 to reach a broader audience. Amrapali continues to innovate while staying true to its roots in Indian craftsmanship[1][2].