Anemone

he Japanese philosophy of wabi-sabi, which finds beauty in imperfection and transience. The brand focuses on well-made garments using sustainable, natural, artisanal, and organic textiles, produced ethically and locally in small batches or made to order to avoid overstock. Blue Anemone emphasizes craftsmanship, respect for the planet, and the people involved in its production, offering a unique and unexpected design experience.

Philosophy

Blue Anemone is a journey of creative freedom and inward exploration, embracing contradictions and the unexpected in design. The brand combines minimal and maximal styles, inspired by human nature's yin-yang duality. It values sustainable materials, artisanal craftsmanship, and a profound respect for the planet and its people. The philosophy includes an appreciation for wabi-sabi, celebrating imperfection and transience in fashion.

Sustainability

Production: Clothes are made to order or produced in small batches to avoid overstock. Materials: Only natural textiles are used, many of which are artisanal and organic. Ethical practices: All garments are made ethically and locally in Spain. Environmental respect: The brand has a profound respect for the planet and aims to make it 'more blue' through sustainable practices.

Founders

Iria, Background: Iria founded Blue Anemone in 2018 after a career in the fast fashion industry. She sought a slower, more meaningful approach to fashion, focusing on sustainability, craftsmanship, and creative exploration.

Background

Founded in 2018 in Madrid, Spain, Blue Anemone emerged from Iria's desire to leave the fast fashion industry and create a brand that prioritizes sustainability, ethical production, and creative freedom. The brand produces clothing in small batches or made to order, using natural, artisanal, and organic textiles, all made locally to minimize environmental impact.

History

Blue Anemone was established in 2018 by Iria, who transitioned from a fast fashion career to build a sustainable brand focused on slow fashion principles. Since its inception, the brand has maintained a commitment to ethical production, sustainability, and creative exploration without stylistic limitations.