Anguang
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Anguang is a clothing brand deeply rooted in Indonesian cultural heritage, particularly reflecting the rich traditions and artisanal craftsmanship of Indonesia's diverse ethnic groups. The brand integrates traditional motifs and techniques, emphasizing sustainable practices and community empowerment, especially involving local artisans and women. Anguang's philosophy centers on preserving Indonesia's cultural identity through fashion while adapting to modern digital marketing strategies, includi...
ng storytelling on platforms like Instagram to engage millennial consumers.
Philosophy
Anguang's philosophy is to build a sustainable fashion brand that honors and preserves Indonesia's cultural heritage by integrating traditional craftsmanship and motifs into contemporary clothing. The brand v
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