Anima
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ANIMA ANIMUS is a London-based streetwear brand founded by Chelsea Chu, emphasizing unique design, quality clothing, and a strong community focus. The brand explores themes inspired by psychiatrist Carl Jung's theories on social influences and physiological changes affecting sex roles and gender identity, reflected in its unisex clothing designs. ANIMA ANIMUS has organically developed a distinct brand identity, gaining traction in music and fashion scenes. The brand is committed to inclusivity i...
n the traditionally male-dominated streetwear culture and actively fosters community through events that support emerging young brands. Sustainability is a core focus, with an emphasis on durability, comfort, and creating clothing made to last, reflecting a conscious approach to combating fast fashi
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