Animal is a British lifestyle clothing brand rooted in the action sports community, particularly surfing. Founded in 1987 by two university friends and avid surfers, the brand began with the invention of a rugged, unbreakable 'Hook and Loop' watch strap designed to withstand the rigors of ocean sports. This practical innovation quickly gained popularity among surfers and action sports enthusiasts, leading to the establishment of the Animal brand. Over three decades, Animal has evolved from a nic...
he accessories manufacturer into a leading lifestyle apparel brand, known for its authentic, adventure-inspired designs that blend coastal heritage with contemporary style. The brand's ethos is deeply connected to outdoor adventure, freedom, and a passion for board sports, which continues to influen
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