Anita Di. is a contemporary Indian fashion brand founded by Anita Dongre, a pioneering designer who recognized the evolving role of women in the workforce and the need for diverse, progressive fashion options in India. The brand offers effortless global styles tailored for the urban, cosmopolitan woman, blending elegance with modernity. It is part of the House of Anita Dongre, which includes multiple labels such as AND (western wear), Global Desi (boho-chic inspired by Indian folk tales), Anita ...
Dongre Couture, Grassroot, and Pink City fine jewellery. Anita Di. embodies a commitment to social and environmental sustainability, ethical craftsmanship, and empowering rural artisans. The brand is known for its contemporary western wear with Indian aesthetics, inspired by Rajasthan's rich craft t
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