ANTI SOCIAL SOCIAL CLUB

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Anti Social Social Club (ASSC) is a Los Angeles–based streetwear brand that emerged in 2015 as a raw, emotionally charged response to the founder’s personal struggles with mental health, alienation, and internet culture. The brand’s aesthetic is defined by its minimalist, wavy serif logo, bold slogans, and melancholic phrases such as ‘Give me happiness gives me pain’ and ‘Fuck everyone it’s just you in the end.’ ASSC’s collections are released in limited online drops, fueling hype

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and collector value. The brand quickly became a symbol of outsiderism, irony, and youth rebellion, resonating with a generation navigating emotional detachment and digital isolation. ASSC has collaborated with major brands like Nike, BAPE, Playboy, Hello Kitty, Rimowa, and Dover Street Market, blend
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