Aries

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Aries is a luxury streetwear brand founded in 2009 by Italian-born creative director Sofia Prantera. The brand is known for its subversive, punk attitude combined with commercial ambition, blending high fashion sensibilities with streetwear culture. Aries draws inspiration from trash culture, outsider art, and illustration, reflecting Prantera's Central Saint Martins training and her fascination with hand dyeing, printing, and hand-finished garment construction. Aries maintains a strong female-l...
ed ethos, resisting streetwear's traditionally male-centric culture, and keeps most of its production in Italy to ensure high quality. The brand is privately owned and self-funded, with a community-driven approach that includes cultural output beyond fashion such as exhibitions, books, and events. A
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