Arnar Mar Jonsson

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Arnar Mar Jonsson is a menswear label founded in 2017/2018 by Icelandic designer Arnar Már Jónsson and British designer Luke Stevens. The brand blends performance functionality with a natural, poetic aesthetic inspired by the wild landscapes of Iceland and the urban environment of London. It focuses on creating functional, comfortable clothing that respects and preserves nature, using environmentally-friendly techniques such as natural dyeing with Icelandic heather. The label is known for its mi...
nimalist, neutral color palettes and high-tech fabrics, producing jackets, shirts, and trousers designed for both nature explorers and city dwellers. The brand evolved from conversations at the Royal College of Art and emphasizes hands-on design and manufacturing processes, aiming to add a human tou
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