Arnar Már Jónsson is a menswear label founded in 2018 by Icelandic designer Arnar Már Jónsson and London-based Luke Stevens, both alumni of the Royal College of Art. The brand specializes in performance-based clothing that merges technical functionality with everyday wearability, designed to be adaptable for both harsh natural environments and urban settings. Their collections focus on jackets, shirts, and trousers crafted from high-tech, sustainable fabrics in neutral color palettes inspired by...
nature. The label emphasizes comfort, durability, and subtle, artisanal craftsmanship over bold logos or trends, aiming to create garments that are both practical and poetic in sensibility. The brand is recognized for innovative features such as convertible anoraks and breathable, water-repellent V
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