Asheville

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The ASHEVILLE Co. is a clothing and lifestyle brand deeply rooted in the spirit and character of Asheville, North Carolina. Founded by Claire Farzanegan, an Asheville native with French heritage, the brand embodies the philosophy “Where Wild & Refined Intertwine,” reflecting a balance between outdoor ruggedness and sophisticated luxury. The brand offers a signature apparel line for men and women featuring high-quality, simple, classic, and eye-catching designs that celebrate Asheville's charm an...
d personality. It also includes Bear & Fern, a whimsical children’s collection inspired by mountain lifestyle, and Collection No. 828, a home and gifts line with luxury items inspired by Asheville’s art deco architecture. The brand collaborates with local artists, creators, and designers to curate p
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