ATHENA is a contemporary fashion brand founded in 2021 by Dante Thomas, also known as Luchi TheDesigner. The brand is inspired by the Greek goddess Athena, symbolizing wisdom, strength, and strategic craft. ATHENA focuses on creating high-quality, innovative handbags, clothing, and accessories that celebrate sociopolitical intention and cultural pride, particularly honoring the melanated community. The brand emphasizes timeless design, impeccable craftsmanship, and empowering individuals to expr...
ess their unique style. ATHENA's slogan, “You are her. She is you. Embrace your inner Goddess,” reflects its mission to nurture creativity, comfort, and longevity in fashion while fostering a deep connection with its customers' imaginations and cultural identity. The brand started with pop-up shops
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