Aviù

environmentally conscious consumers aged 22-35 and leverages Instagram as its primary platform for marketing, using Stories, Reels, and shoppable posts to engage and educate its audience about sustainable fashion choices.

Philosophy

Aviù is committed to sustainability, ethical production, and transparency. The brand believes in creating fashionable yet durable clothing that encourages consumers to adopt more sustainable wardrobe practices. It aims to educate and inspire a shift towards conscious consumption through its product design and marketing efforts.

Sustainability

Commitment: Aviù is dedicated to ethical production practices and the use of recycled and organic materials such as organic cotton and recycled polyester. Transparency: The brand provides detailed product labeling that discloses the origin and environmental impact of its materials. Campaign focus: Sustainability is a core message in its marketing, aiming to raise awareness and promote conscious consumption among its audience.

Founders

Avi Magaram, Background: Avi Magaram began his fashion journey working with Sharon Roth, founder of the high-end women's brand Jarbo. He developed skills in design and production, notably creating the 'Avi Belt' for Jarbo. Avi's interest in fashion grew from menswear research and exposure to designers like Yves Saint Laurent and Raf Simons. He plans to further his education in design and business to deepen his industry expertise.

Background

Aviù emerged as a sustainable fashion brand focused on combining innovative design with environmentally friendly manufacturing. Its Fall Collection highlights the use of organic and recycled materials, reflecting the brand's core values. The brand's marketing strategy centers on Instagram to connect with a young, eco-conscious demographic, using a mix of organic and paid content to maximize engagement and brand awareness.

History

While specific founding dates are not provided, Aviù's development is linked to Avi Magaram's early design work with Jarbo and his growing passion for fashion. The brand has positioned itself in the sustainable fashion market with a clear focus on eco-responsibility and transparency, launching campaigns that leverage social media to build community and educate consumers.