Awapuhi Wild Ginger

Awapuhi Wild Ginger is a luxury hair care brand under the Paul Mitchell umbrella, renowned for harnessing the natural benefits of Hawaiian ʻawapuhi (shampoo ginger). The brand’s products are formulated with ʻawapuhi extract, a plant traditionally used by Native Hawaiians for centuries to soften and condition skin and hair. Today, Awapuhi Wild Ginger offers a range of shampoos, conditioners, treatments, and styling products designed to repair, hydrate, and protect hair, all while delivering a tro...