Boden is a British clothing retailer founded in 1991 by Johnnie Boden. The brand began as a mail-order business with a hand-drawn catalogue featuring eight menswear styles, targeting stylish people who preferred shopping from home. Boden is known for its bright prints, originality, and a philosophy centered on happiness you can wear. It emphasizes quality, attention to detail, and ethical production practices. Boden has expanded globally with websites in the UK, US, Germany, France, and Australi...
a, and maintains a family-oriented culture. The brand avoids fast fashion trends, focusing instead on timeless, joyful clothing designed to last and put a smile on customers' faces. Boden also operates pop-up sales events and had physical shops in the UK, though it recently closed its Hanger Green s
Full Research Locked
Join premium to unlock the full history report for Baden
Login / Sign Up