Baxter Blue

m for better sleep. Baxter Blue combines innovative technology with a commitment to sustainability and social impact, including a 'Get One, Give One, Plant One' initiative that donates reading glasses and plants trees for every frame sold. The brand emphasizes wellbeing as the foundation of its products and lifestyle philosophy.

Philosophy

Baxter Blue exists to help people thrive by enhancing their overall wellbeing and health in an increasingly digital world. The brand prioritizes wellbeing as the foundation of everything it does, combining innovative eyewear technology with environmental and social responsibility. Their approach integrates sustainable manufacturing, social impact through charitable giving, and products designed to improve sleep, eye health, and daily wellness.

Sustainability

Materials: Bio-Acetate collection made from plant-based organic matter and organic waste with zero fossil fuels. Biodegradability: Products designed to biodegrade within 115 days, complying with international standards. Social impact: For every frame sold, a pair of reading glasses is donated to someone in need and a tree is planted in partnership with Trees for the Future. Initiatives: The Greenboard nonprofit upcycles luxury items to fund education in developing nations affected by fast fashion waste.

Founders

Kweku Larbi, Background: Founder who launched The Greenboard nonprofit in 2018, focusing on upcycling luxury items to fund education in developing nations affected by fast fashion waste. Originates from an American mid-western family with a passion for traditional menswear and womenswear styles.

Background

Baxter Blue is an Australian-owned company that has grown over eight years to offer a range of wellness-focused eyewear and related products. The brand was founded by Kweku Larbi, who also established The Greenboard nonprofit to address fast fashion waste and support education globally. Baxter Blue's product line includes blue light filtering glasses, sleep lenses, and sunglasses with advanced protection and wellness benefits. The company integrates sustainability through its Bio-Acetate collection made from plant-based organic matter, designed to biodegrade within 115 days, and a giving back program that donates glasses and plants trees.

History

Founded by Kweku Larbi, Baxter Blue has evolved from a focus on blue light glasses to a broader wellness brand offering innovative solutions for eye health, sleep, and overall wellbeing. The founder's background includes launching The Greenboard nonprofit in 2018 to combat fast fashion waste and support education in developing countries. The brand's sustainability initiatives include the Bio-Acetate collection and the Get One, Give One, Plant One program, reflecting a commitment to environmental and social impact.