BEAT GENERATION

BEAT GENERATION is a clothing brand inspired by the iconic mid-20th century literary and cultural movement known as the Beat Generation. Rooted in the anti-establishment, countercultural ethos of the 1940s and 1950s, the brand channels the rebellious spirit and distinctive style of figures like Jack Kerouac, Allen Ginsberg, and William S. Burroughs. The aesthetic emphasizes functional, dressed-down clothing such as blue jeans, white t-shirts, workwear jackets, and battered canvas holdalls, refle...