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*Beauty Without Cruelty (BWC)* is a pioneering cruelty-free and vegan cosmetics and personal care brand founded in England in 1959 as a charitable trust by Muriel, the Lady Dowding, a dedicated animal rights activist and past president of the National Anti-Vivisection Society. The brand was established to expose and combat animal cruelty in the fur and cosmetics industries by promoting and producing synthetic, cruelty-free alternatives. In 1963, BWC Limited was created as the trading arm t
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