Betty Crocker
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Betty Crocker is a fictional brand persona created in 1921 by the Washburn-Crosby Company (later General Mills) to provide personalized responses to consumer baking questions. The character quickly became an American cultural icon, symbolizing home cooking and baking expertise. Betty Crocker has been featured in advertising campaigns, product packaging, cookbooks, radio shows, and digital media. The brand is known for its trusted recipes, cooking advice, and pioneering convenience products like ...
cake mixes. Betty Crocker's image and signature red spoon logo have evolved over time, reflecting changing fashions and consumer trends. The brand continues to engage millions of home cooks through its website, social media, and multimedia content.
Philosophy
To provide warm, trustworthy, and a
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