BGN

tores worldwide, including flagship locations in New York, Los Angeles, London, and Paris. Anine Bing also launched a unisex children’s line (BING KIDS), an athleisure line (ANINE BING SPORT), and ventured into cosmetics with a fragrance called Savage Rose. The brand is recognized for collaborations with supermodels like Helena Christensen and Kate Moss, and partnerships with Reebok and Ole Henriksen. It emphasizes authenticity, creativity, and community trust, with a strong founder-led marketing approach.

Philosophy

The brand focuses on creating simple, timeless wardrobe essentials that combine Scandinavian minimalism with American energy and rock ’n’ roll attitude. It values authenticity, creativity, and community trust, aiming to empower women through confident, wearable fashion. The founders emphasize building a meaningful, family-oriented business that grows organically and maintains kindness and warmth in its retail experience.

Sustainability

Philosophy: While not explicitly detailed, the brand’s approach to timeless, simple wardrobe essentials suggests a focus on longevity and quality over fast fashion trends. The company engages in philanthropy supporting women’s causes, indicating social responsibility. No specific materials or production sustainability claims were found in the sources. Philanthropy: 2020 limited edition sweatshirt benefiting Every Mother Counts; Partnership with Breast Cancer Research Foundation for Women's History Month; 2021 partnership with Dress for Success, donating one hour of pay for all staff internationally

Founders

Anine Bing, Background: Danish-born model, singer, and fashion blogger who started the brand by selling her old clothes online. She is the Chief Creative Officer and the creative force behind the brand's rock ’n’ roll inspired, timeless designs.. Nicolai (Nico) Bing, Background: Formerly Nicolai Nielsen, he is the Chief Executive Officer. Nico started a vintage streetwear brand called Catwalk Scum in Denmark at age 17, which he ran for over a decade before selling it. He has 20 years of experience in fashion production and co-founded Anine Bing with Anine.

Background

Anine Bing was launched in 2012 after Anine Bing sold her old clothes online, which sold out quickly, inspiring her to start a fashion line. With Nico’s production expertise, they began producing jeans and vintage-inspired pieces in Turkey. The brand grew rapidly through Anine’s blog and Instagram community, reaching $50,000 in sales in the first month. It expanded from a garage startup in Los Angeles to a global fashion house with offices in Los Angeles, New York, and Paris, and over 21 stores worldwide. The brand has diversified into children’s wear, athleisure, and cosmetics, and has engaged in high-profile collaborations and philanthropic efforts.

History

Founded in 2012 by Anine Bing and Nicolai Nielsen (now Nico Bing), the brand started by selling vintage-inspired pieces online. Early success led to opening flagship stores in New York and Los Angeles by 2015. In 2018, with a $15 million investment from venture capital firms, the brand expanded internationally, opening a store in West London and later offices in Paris. The brand launched BING KIDS and ANINE BING SPORT lines, and in 2024, appointed Julie Bourgeois as global president. Collaborations include Helena Christensen (2020), Reebok (2024), and Ole Henriksen (2024). The brand hired Kate Moss as the face of its Fall 2024 campaign. Philanthropic initiatives include partnerships with Every Mother Counts, Breast Cancer Research Foundation, and Dress for Success.