BHMG

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BHMG, also known as Brand New MG, is the brainchild of legendary Japanese graphic designer SK8THING (Shinichiro Nakamura). Launched in 2021, the brand is a direct extension of SK8THING's iconic visual language, known for his influential work with BAPE, Billionaire Boys Club, and Human Made. BHMG's design philosophy centers on delivering high-quality contemporary streetwear characterized by strong, often subversive and playful, graphic statements. The brand's output features unique typography, bo...
ld illustrations, and a distinctive blend of pop culture, sci-fi, and counter-culture influences, all imbued with SK8THING's signature artistic vision. The collections typically include graphic tees, hoodies, sweatshirts, and outerwear, focusing on wearable pieces that serve as canvases for his uniq
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