Bike

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*Bike* is a contemporary cycling apparel brand that emerged in response to the growing demand for sustainable and ethical fashion within the cycling community. While the provided excerpts do not specify details about the brand 'Bike' itself, they offer a comprehensive overview of the sustainable fashion movement, which likely informs the brand's ethos and practices. Drawing from the broader context, Bike is positioned as a brand that prioritizes environmental responsibility, ethical produc

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tion, and a commitment to slow fashion principles—contrasting sharply with the fast fashion model that dominates much of the apparel industry. The brand's approach is rooted in the lessons learned from historical milestones in sustainable fashion, including the influence of counterculture movements,
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