Billionaire Boys Club

Visit Founders: Pharrell Williams, Nigo Since: 2003 @bbcicecream (812K) Add Bookmark

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Billionaire Boys Club (BBC) is an American fashion label founded in 2003 by musician and producer Pharrell Williams and Japanese designer Nigo, creator of A Bathing Ape. Based in New York City, BBC is globally recognized for its unique blend of streetwear and luxury fashion, influencing music, design, and culture worldwide. The brand is known for its iconic astronaut logo and its aspirational mantra, "Wealth is of the heart and mind, not the pocket," emphasizing originality, authentic self-expre...

ssion, and valuing creativity and humanity over financial wealth. BBC helped popularize streetwear's visibility in high fashion and has expanded through sublabels such as Ice Cream (skate-centric footwear and apparel), Bee Line (a collaboration with Mark McNairy), and Billionaire Girls Club (women's

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