Björn Borg

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Björn Borg is a Swedish sports fashion brand named after the legendary tennis player Björn Borg, who revolutionized tennis style in the 1970s with his iconic look and attitude. Founded in 1984, the brand began with sports apparel under lead designer Rohdi Heintz and quickly expanded into underwear, pioneering a new approach to men's underwear with innovative design and fit. The brand is known for its daring, colorful, and functional fashion that blends sport and lifestyle, targeting the 'Active ...
and Attractive' consumer. Björn Borg's collections include underwear, sportswear, athleisure, and accessories, emphasizing quality, comfort, and style. The brand returned to its sports apparel roots in 2014, aiming to be the No.1 Sports Fashion brand. Björn Borg's identity is deeply tied to the tenn
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