Blue Blue Japan
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Blue Blue Japan is a Tokyo-based menswear brand founded in 1996 as the in-house label of Okura, a clothing shop in Shibuya. The brand is deeply rooted in traditional Japanese craftsmanship, specializing in garments dyed with natural indigo, which is considered the lifeblood of the company. Their collections feature workwear staples interpreted through a Japanese lens, emphasizing artisanal washing, dyeing processes, and relaxed patterns designed to age beautifully with wear. Blue Blue Japan uses...
natural fibers and plant-based indigo dyeing techniques that produce a saturated blue color that fades uniquely over time, reflecting the wearer's habits and body. Beyond indigo, the brand incorporates other traditional Japanese dyeing methods, patterns, and construction techniques such as sashiko
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