BN3TH
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BN3TH (pronounced 'beneath') is a Vancouver, British Columbia-based men’s underwear and first-layer brand founded in 2011 by Dez Price and Dustin Bigney, originally under the name MyPakage. The brand was born out of the founders’ dissatisfaction with the lack of support and comfort in existing men’s underwear, especially for active lifestyles. Both Price and Bigney, former athletes, sought to create underwear that would keep everything in place during high-motion activities like snowboarding, su...
rfing, and cycling. Their journey began with DIY prototypes—cutting up Calvin Klein underwear and sewing new designs with the help of Bigney’s mother—before refining their patented 3D pouch technology, which remains central to the brand’s identity[1][2][3].
BN3TH’s philosophy centers on the idea th
BN3TH’s philosophy centers on the idea th
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