Boody

onscious design, avoiding fast fashion trends and prioritizing timeless, everyday basics that are both durable and eco-friendly. Boody is B Corp certified, making it the first underwear brand in Australia and New Zealand to achieve this status, and is a member of 1% for the Planet. Their garments are PFAs free, low-tox, and OEKO-TEX® certified, ensuring safety for every body. Boody’s approach to sustainability extends beyond materials, with initiatives to eliminate ancient and endangered forests from its supply chain and transparent disclosure of raw material composition for all products.

Philosophy

Boody’s philosophy centers on comfort, sustainability, and conscious design. The brand is comfort-obsessed, designing products that are supremely soft and functional. They bypass fads and trends to focus on timeless basics, ensuring longevity and reducing waste. Boody is committed to ethical sourcing, transparency, and creating products that are gentle on both the skin and the planet. Their 'no-objections' philosophy ensures that every product feels good to wear and is safe for every body.

Sustainability

Certifications: B Corp; OEKO-TEX®; FSC-certified; ECOCERT-certified organic bamboo Materials: Bamboo viscose: 68.6. Organic cotton: 7.3. Bamboo lyocell: 6.8. Recycled nylon: 2.6. Recycled polyester: 1.5 Initiatives: 1% for the Planet membership; CanopyStyle partnership to eliminate ancient and endangered forests from supply chain; Transparent raw material composition disclosure Emissions: Disclosure around brand-wide emissions is lacking

Founders

David Greenblo, Background: David Greenblo is a Sydney-based entrepreneur with a background in fashion and pharmacy. He co-founded Boody with his friend Neil Midalia, combining their expertise to create a brand focused on sustainable, health-conscious clothing essentials.. Neil Midalia, Background: Neil Midalia is an entrepreneur with experience in both the fashion and pharmacy industries. Alongside David Greenblo, he helped launch Boody, bringing a passion for sustainable innovation and ethical production to the brand.

Background

Boody was founded in 2012 in Sydney, Australia, by David Greenblo and Neil Midalia. The brand began with a focus on organic bamboo underwear, leveraging the founders’ combined experience in fashion and pharmacy. Over the years, Boody has expanded its product range to include loungewear, socks, and babywear, and has grown to sell in 15 countries globally. The brand is known for its commitment to sustainability, achieving B Corp certification and membership in 1% for the Planet. Boody’s products are rigorously tested for comfort and durability, and the brand is recognized for its transparent sourcing and ethical practices.

History

Boody was established in 2012 by David Greenblo and Neil Midalia, who sought to bring sustainable change to the basics industry. The brand initially focused on organic bamboo underwear, distributed through pharmacies. In 2014, the founders’ sons, Shaun Greenblo and Elliot Midalia, took over as co-managing directors and expanded the brand’s reach by launching an online channel. Boody achieved B Corp certification in 2021, becoming the first underwear brand in Australia and New Zealand to do so. The brand has won several awards for sustainability and continues to innovate in materials and ethical production.