BraBar/Boutique

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*BRABAR* is a pioneering intimate apparel brand dedicated to teenage girls and young women, focusing on comfort, proper fit, and empowerment through education. Founded by Wendy Herman, a seasoned fashion executive with over 20 years of experience in intimate apparel, BRABAR addresses the underserved market of teen bras by offering sizes and styles not readily available elsewhere. The brand emphasizes the importance of correct band measurement and busts myths around underwire and body image

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, promoting self-love and confidence. BRABAR's philosophy centers on comfort as the foundation of confidence, teaching young girls to find bras that fit like a strapless bra—snug on the ribcage without hanging from the shoulders. The brand also uses its EZ-fit method to educate customers on proper b
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