BT21

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Background

BT21 is a collaborative project between LINE FRIENDS and the South Korean boy band BTS. It was launched in October 2017 as part of the LINE FRIENDS CREATORS project, aiming to create unique character-based merchandise that appeals to a broad audience beyond BTS fans.

Founders

The brand was co-created by BTS members and LINE FRIENDS. Key characters include TATA (created by V), COOKY (created by Jungkook), RJ (created by Kim Namjoon), SHOOKY (created by Park Jimin), MANG (creat

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ed by Kim Seokjin), and CHIMMY (created by Min Yoongi).

Philosophy

BT21 focuses on creating a vibrant and youthful brand universe through engaging characters, digital content, and collaborations with trendsetting brands. The brand emphasizes communication with its global fan base and continuous

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