By Alona

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Background

By Alona is a London-based jewelry brand founded by Alona Shelemy, who grew up surrounded by the craftsmanship of her father, a fine jeweler. This upbringing sparked her lifelong passion for jewelry. Shelemy is trained at the Gemological Institute of America, combining storytelling and artistry in her designs.

Philosophy

By Alona's philosophy revolves around creating timeless and modern pieces that empower women to express their individuality. The brand blends heritage and pa

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ssion, drawing inspiration from Alona's travels and everyday life.

Style

The brand's style is characterized by effortless elegance, versatility, and a blend of vintage influences with modern sensibilities. Pieces often feature rich gold plating, intricate details, and natural semi-precious ston

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