Camel Active

ophy centers on enabling consumers to embrace everyday adventures with style and comfort, blending natural, high-quality materials with practical features. Camel Active is committed to continuous improvement, sustainability, and responsible production, striving to minimize its ecological footprint and ensure fair working conditions throughout its supply chain.

Philosophy

Camel Active’s philosophy is rooted in the idea of enabling people to discover new cultures and faraway lands through durable, functional, and stylish outdoor casual wear. The brand believes in continuous improvement, consumer-driven innovation, and responsible production. Its mission, 'Make an Active Change,' reflects a commitment to sustainability, fair working conditions, and environmental protection.

Sustainability

Mission: Make an Active Change Nature: Materials: Organic cotton (certified OCS, GOTS); Linen; Hemp; Recycled polyester and polyamide. Practices: Use of environmentally friendly processes; Innovative and sustainable materials; Reduction of ecological footprint People: Commitment: Fair working conditions at suppliers. Standards: Internationally valid and fair working conditions Certifications: Organic Content Standard (OCS); Global Organic Textile Standard (GOTS) Overall rating: Not Good Enough (Good On You Directory)

Founders

RJ Reynolds Tobacco, Background: American tobacco company that inspired the creation of the Camel Active brand through its sponsorship of the Camel Trophy, an international off-road endurance event.. Seidensticker, Background: German fashion company based in Bielefeld that acquired the Camel Active license in 2001 and operates the brand through its subsidiary CMLC (Camel Active Master License Corporation) GmbH.

Background

Camel Active was launched in 1977, inspired by the Camel Trophy, an international off-road endurance event sponsored by RJ Reynolds Tobacco. The brand quickly gained recognition for its practical and stylish outdoor clothing, appealing to those who enjoy active lifestyles. In 2001, the German fashion company Seidensticker acquired the Camel Active license and expanded its reach through its subsidiary CMLC GmbH. Today, Camel Active operates globally, offering a wide range of products for men and women who value durability, comfort, and a rugged aesthetic.

History

The Camel Active brand was introduced in 1977, drawing inspiration from the Camel Trophy, a renowned off-road endurance event. The brand’s early collections focused on practical and stylish outdoor clothing, quickly gaining popularity among adventure enthusiasts. In 2001, Seidensticker, a German fashion company, acquired the Camel Active license and expanded its operations through its subsidiary CMLC GmbH. Over the years, Camel Active has grown into an international lifestyle brand, offering a diverse range of products for men and women who embrace active lifestyles.