Founded in 1904 by John Lane, Pringle Walker, and Alfred Rudkin—three English immigrants who settled in New Zealand—Canterbury of New Zealand began as a producer of woollen garments in the Canterbury region, inspired by the rugged landscape and climate of their adopted home[2][3][4]. The company’s name pays homage to this region, reflecting the founders’ deep connection to their new environment[8]. From its inception, Canterbury was committed to crafting hard-wearing, reliable clothing, a reputa...
tion that led to supplying military uniforms for the Australian and New Zealand Army Corps during World War I[2][3].
Canterbury’s breakthrough in sports came when it was chosen to design kits for the All Blacks, New Zealand’s iconic rugby team, initiating a partnership that has lasted over 75 years
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