Cantu

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Cantu is a haircare brand founded in 2003 by Rick Cantu in Texas, USA, specializing in products designed for textured, curly, coily, and wavy hair. The brand is best known for its award-winning shea butter-based formulations that nourish, define, and protect natural hair. Cantu aims to empower Black people, especially Black women, by providing affordable, accessible haircare solutions that champion self-expression and healthy hair. The brand has grown significantly and is now owned by PDC Brands...

, a global wellness and personal care company, with Alex Tosolini as CEO. Cantu continues to be a leader in textured haircare, recently recruiting Skai Jackson as its brand ambassador to further its reach and influence.

Philosophy

Cantu is committed to empowering individuals with textured hair

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